M.B.A., Marketing Specialization
MBA classes in Marketing immerses graduate students in interesting and emergent topics in the dynamic field of marketing. The program prepares students for upward career mobility in marketing and offers specialized courses in: New Product Development, Consumer Analytics, Digital Marketing, Strategic Integrated Marketing Communications, Global Marketing and more.
Admission Requirements:
- The completion of a Bachelor's degree.
- A cumulative undergraduate grade point average (GPA) of 3.0
- Students whose undergraduate GPA is below 3.0 may be considered for admission and matriculation with the following conditions:
- Business undergraduate majors with a GPA below 3.0 must take BUSI 599 in the first semester and attain a grade of B or better to continue in the MBA or MS program, or
- must take the GMAT and attain a score of 560 (50th percentile) or better.
- Non-business majors must take BUSI 599 in the first semester and attain a grade of B or better to continue in the MS or MBA program or GMAT
- Business undergraduate majors with a GPA below 3.0 must take BUSI 599 in the first semester and attain a grade of B or better to continue in the MBA or MS program, or
- Meet all minimum requirements of the Graduate Studies Office including: completed application; transcripts; recommendation letters; essay; resume; and test results as required. An interview may be requested.
- Additional requirements for international students include: Test of English as a Foreign Language (TOEFL) test results, and Educational Credential Evaluators (ECE), or World Education Services (WES) evaluation of international transcripts.
- Up to nine graduate course credits in applicable content from other institutions may be accepted with approval of the School of Business.
To apply for graduate study go to the Graduate Application web page.
For more information about the GMAT exam go to GMAT.
For more information about the TOEFL exam go to TOEFL.
Update on Graduate Requirements and Test Waiver Request, click here.
Prerequisite Requirements:
The 36-credit course of study assumes an undergraduate degree in Business, which includes financial accounting at the intermediate level, and two semesters of statistics. Students with a degree in Business, but without these courses may be required to take:
BUSI 599 with the embedded Harvard Business School Online Credential of Readiness (CORe) in the first semester and attain a grade of B to continue in the MBA program.
Curriculum Requirements:
| Code | Title | Credits |
|---|---|---|
| Required Core Program: | 18 | |
| FINC 514 | Introduction to Business Analytics and Data Science | 3 |
| FINC 507 | Corporate Financial Management | 3 |
| MGMT 595 | Executive Communication | 3 |
| MKTG 515 | Contemporary Marketing Perspectives: Trends, Strategies and Practice | 3 |
| ACCT 552 | Strategic Profitability Analysis: Accounting for Managers | 3 |
| Marketing Specialization Courses | 15 | |
| MKTG 720 | Customer Analytics | 3 |
| MKTG 731 | New Product Development | 3 |
| MKTG 732 | Digital Marketing Strategy | 3 |
| MKTG 733 | Global Marketing Strategy | 3 |
| MKTG 735 | Strategic Integrated Marketing Communication | 3 |
| Capstone Requirement | ||
| BUSI 799 | Interdisciplinary Capstone in Business Administration | 3 |
| Total Credits: | 36 | |
Sample Degree Maps are based on full-time status. Full-time for graduate learners is defined as taking nine credits or more in a term. Term is defined as an academic time period during which the school holds classes. It may refer to scheduled fall, winter intersession, spring, or summer sessions. This is a sample degree map and sequence for required course work. Individual plans may vary based on specific learner needs. Students without an undergraduate business degree or degree in a related discipline may be required to take BUSI 599Graduate Business Essentials (9 credits).
| Code | Title | Credits |
|---|---|---|
| FIRST YEAR | ||
| TERM 1 | ||
| FINC 514 | Introduction to Business Analytics and Data Science | 3 |
| FINC 507 | Corporate Financial Management | 3 |
| MGMT 595 | Executive Communication | 3 |
| Credits | 9 | |
| TERM 2 | ||
| MGMT 516 | Global Strategic Management | 3 |
| MKTG 515 | Contemporary Marketing Perspectives: Trends, Strategies and Practice | 3 |
| ACCT 552 | Strategic Profitability Analysis: Accounting for Managers | 3 |
| Credits | 9 | |
| TERM 3 | ||
| MKTG 720 | Customer Analytics | 3 |
| MKTG 731 | New Product Development | 3 |
| MKTG 732 | Digital Marketing Strategy | 3 |
| MKTG 733 | Global Marketing Strategy | 3 |
| MKTG 735 | Strategic Integrated Marketing Communication | 3 |
| Credits | 15 | |
| TERM 4 | ||
| BUSI 799 | Interdisciplinary Capstone in Business Administration | 3 |
| Total Credits | 36 | |
Student Learning Outcomes
Upon completion of the Master of Business Administration with a specialization in the Marketing program, students will be able to:
- Identify ethical issues and understand the implications of social responsibility for sustainable business practices.
- Evaluate information and apply critical thinking skills to identify solutions and inform business decisions.
- Utilize technology, apply quantitative methods and interpret data to solve business problems.
- Integrate knowledge of core business concepts and collaborate productively as part of a team.
- Work effectively in a diverse environment and understand how global and cultural issues effect the organization and its stakeholders.
- Compose clear and concise forms of written communication to effectively convey ideas and information associated with business topics.
- Communicate business concepts effectively through oral presentation.
- Design and assess targeted marketing plans/programs and determine performance metrics.
- Analyze current marketing research, trends and findings, and apply learnings in the creation of marketing plans and studies
- Demonstrate a level of oral and written communication proficiency that is expected of 21st century market professionals.