Program Status: Discontinued (No New Admissions)

This program is not accepting external or internal applications. Students currently enrolled or previously admitted should consult with an advisor regarding available options, including alternative programs and, where applicable, pathways to complete remaining requirements subject to applicable institutional requirements and approvals.

The Digital Marketing Minor program prepares students to address the issues and challenges of developing and implementing social media strategies across market sectors. The minor program's focus is on using social media for business and leveraging social media from a marketing perspective to effectively connect with consumers and build strong brands on the social web.