Digital Marketing, Minor
The Digital Marketing Minor program prepares students to address the issues and challenges of developing and implementing social media strategies across market sectors. The minor program's focus is on using social media for business and leveraging social media from a marketing perspective to effectively connect with consumers and build strong brands on the social web.
Code | Title | Credits |
---|---|---|
MKTG 231 | Principles of Marketing | 3 |
MKTG 332 | Integrated Marketing Communication | 3 |
MKTG 333 | Digital Marketing | 3 |
MKTG 361 | Customer Relationship Marketing | 3 |
or MKTG 340 | Visual Communications for Integrated Marketing Communications | |
MKTG 350 | Social Media Marketing | 3 |
MKTG 422 | E-commerce | 3 |
Total Credits | 18 |