Digital Marketing, Minor

The Digital Marketing Minor program prepares students to address the issues and challenges of developing and implementing social media strategies across market sectors. The minor program's focus is on using social media for business and leveraging social media from a marketing perspective to effectively connect with consumers and build strong brands on the social web. 

MKTG 231Principles of Marketing3
MKTG 332Integrated Marketing Communication3
MKTG 333Digital Marketing3
MKTG 361Customer Relationship Marketing3
or MKTG 340 Visual Communications for Integrated Marketing Communications
MKTG 350Social Media Marketing3
MKTG 422E-commerce3
Total Credits18