Public Relations, Minor
A recent study by the Public Relations Society of America found 95% of business leaders feel that executives at all levels should have a working knowledge of public relations skills. The NJCU Public Relations minor provides the business or non-business student with an understanding of PR strategies and extensive practice with the traditional and nontraditional tools necessary to communicate in a digital world to best manage conversations about brands.
|MKTG 231||Principles of Marketing||3|
|MKTG 332||Market Communications||3|
|MKTG 432||Marketing Research and Analytics (Prerequisite MKTG 231, MKTG 332)||3|
|MKTG 355||Public Relations and Global Theory Development (Prerequisite MKTG 231, MKTG 332)||3|
|MKTG 360||Writing for Marketing and Public Relations (Prerequisite MKTG 231, MKTG 332)||3|
|MKTG XXX||Visual Communication Graphic for Integrated Marketing Communications||3|