Marketing, B.S.

Completion of this major prepares students for careers in marketing and related fields such as public relations, integrated marketing communication, marketing research, marketing data analytics, digital marketing, advertising, and more. Continued study may include a master’s and/or doctoral degree in business, marketing analytics, strategic communication, public relations, public administration, or law.

Once matriculated at NJCU, transfer students must complete at least 30 credits at NJCU to satisfy the university’s residency requirement. Students must also maintain a GPA of 2.5 or better in courses taken in the School of Business. Students must earn a grade of C or higher in each School of Business course (ACCT, BUSI, ECON, FINC, MGMT, MKTG) used in fulfillment of a graduation requirement.

Core Requirements
MGMT 225Business Enterprise Applications3
MKTG 231Principles of Marketing3
MGMT 211Principles of Management3
MGMT 251Operations and Project Management Fundamentals3
ECON 203Business Statistics3
MGMT 241Global Business3
ACCT 251Financial Accounting3
ACCT 252Management Accounting3
MGMT 235Business Law I: Legal Environment of Business3
FINC 371Managerial Finance3
MGMT 411Business Policy3
Major Requirements
MKTG 331Consumer Behavior3
MKTG 332Integrated Marketing Communication3
MKTG 432Marketing Research3
MKTG 433Marketing Management3
MKTG 493Marketing Capstone3
Complete three (3) required courses in one (1) of the following Marketing concentrations:
Concentration in Marketing Analytics
MKTG 361Customer Relationship Marketing3
MKTG 422E-commerce3
MKTG 434Marketing Analytics3
Concentration in Digital Marketing
MKTG 333Digital Marketing3
MKTG 350Social Media Marketing3
MKTG 422E-commerce3
Concentration in Public Relations
MKTG 340Visual Communications for Integrated Marketing Communications3
MKTG 355Public Relations Theory and Global Development3
MKTG 360Writing for Marketing and Public Relations3
General Education Courses Required
MATH 164Pre-Calculus for Business Students3-4
or ECON 221 Analytics For Business and Economics
ECON 207Principles of Economics:Macro3
ECON 208Principles of Economics:Micro3
Total Credits57-58

*Students must earn a C or better in all Business courses.

Plan of Study Grid
Freshman
Semester 1Credits
ENGL 101 English Composition I 1 4
MATH 164
Pre-Calculus for Business Students
or Analytics For Business and Economics
3-4
General Education Tier I Course 3
General Education Tier I Course 3
INTD 101 Orientation to College *first time freshmen only 1
 Credits14-15
Semester 2
ENGL 102 English Composition II 1 4
MGMT 211 Principles of Management 3
General Education Tier I Course 3
General Education Tier I Course 3
Elective 3
 Credits16
Sophomore
Semester 1
MGMT 225 Business Enterprise Applications 3
MKTG 231 Principles of Marketing 3
ECON 207 Principles of Economics:Macro (General Education Tier II Course for Business Students Only) 3
ACCT 251 Financial Accounting 3
General Education Tier II Course 3
 Credits15
Semester 2
MKTG 331 Consumer Behavior 3
ECON 208 Principles of Economics:Micro (General Education Tier II Course for Business Students Only) 3
ACCT 252 Management Accounting 3
General Education Tier II Course 3
General Education Tier II Course 3
 Credits15
Junior
Semester 1
ECON 203 Business Statistics 3
MKTG 332 Integrated Marketing Communication 3
MGMT 241 Global Business 3
MGMT 235 Business Law I: Legal Environment of Business 3
Elective/Minor Course 3
 Credits15
Semester 2
MGMT 251 Operations and Project Management Fundamentals 3
MKTG 432 Marketing Research 3
FINC 371 Managerial Finance 3
MKTG Concentration Course 3
General Education Tier III Course 3
 Credits15
Senior
Semester 1
MKTG 433 Marketing Management 3
MGMT 411 Business Policy 3
MKTG Elective Course 3
MKTG Concentration Course 3
Elective/Minor Course 3
 Credits15
Semester 2
MKTG 493 Marketing Capstone 3
Elective Course 3
MKTG Concentration Course 3
Elective/Minor Course 3
Elective/Minor Course 2
 Credits14
 Total Credits119-120

Student Learning Outcomes

Upon completion of the Bachelor of Science in Marketing, students will be able to:

  1. Identify ethical issues and understand the implications of social responsibility for sustainable business practices.
  2. Evaluate information and apply critical thinking skills to identify solutions and inform business decisions.
  3. Utilize technology, apply quantitative methods and interpret data to solve business problems.
  4. Integrate knowledge of core business concepts and collaborate productively as part of a team.
  5. Work effectively in a diverse environment and understand how global and cultural issues effect the organization and its stakeholders.
  6. Compose clear and concise forms of written communication to effectively convey ideas and information associated with business topics.
  7. Communicate business concepts effectively through oral presentation.
  8. Utilize contemporary marketing research, strategies, and tactics to develop a marketing plan for a real-world client.
  9. Construct an academic study linked to a contemporary marketing topic, issue, or trend.
  10. Marketing Plan: Students will utilize contemporary Marketing research, strategies and tactics to develop a Marketing plan for a real-world client. 
  11. Marketing Study:  Students will be able to construct an academic study linked to a contemporary marketing topic, issue, or trend.