Marketing, B.S.
Completion of this major prepares students for careers in marketing and related fields such as public relations, integrated marketing communication, marketing research, marketing data analytics, digital marketing, advertising, and more. Continued study may include a master’s and/or doctoral degree in business, marketing analytics, strategic communication, public relations, public administration, or law.
Once matriculated at NJCU, transfer students must complete at least 30 credits at NJCU to satisfy the university’s residency requirement. Students must also maintain a GPA of 2.5 or better in courses taken in the School of Business. Students must earn a grade of C or higher in each School of Business course (ACCT, BUSI, ECON, FINC, MGMT, MKTG) used in fulfillment of a graduation requirement.
| Code | Title | Credits |
|---|---|---|
| Core Requirements | ||
| MGMT 225 | Business Enterprise Applications | 3 |
| MKTG 231 | Principles of Marketing | 3 |
| MGMT 211 | Principles of Management | 3 |
| MGMT 251 | Operations and Project Management Fundamentals | 3 |
| ECON 203 | Business Statistics | 3 |
| MGMT 241 | Global Business | 3 |
| ACCT 251 | Financial Accounting | 3 |
| ACCT 252 | Management Accounting | 3 |
| MGMT 235 | Business Law I: Legal Environment of Business | 3 |
| FINC 371 | Managerial Finance | 3 |
| MGMT 411 | Business Policy | 3 |
| Major Requirements | ||
| MKTG 331 | Consumer Behavior | 3 |
| MKTG 332 | Integrated Marketing Communication | 3 |
| MKTG 432 | Marketing Research | 3 |
| MKTG 433 | Marketing Management | 3 |
| MKTG 493 | Marketing Capstone | 3 |
| Complete three (3) required courses in one (1) of the following Marketing concentrations: | ||
| Concentration in Marketing Analytics | ||
| MKTG 361 | Customer Relationship Marketing | 3 |
| MKTG 422 | E-commerce | 3 |
| MKTG 434 | Marketing Analytics | 3 |
| Concentration in Digital Marketing | ||
| MKTG 333 | Digital Marketing | 3 |
| MKTG 350 | Social Media Marketing | 3 |
| MKTG 422 | E-commerce | 3 |
| Concentration in Public Relations | ||
| MKTG 340 | Visual Communications for Integrated Marketing Communications | 3 |
| MKTG 355 | Public Relations Theory and Global Development | 3 |
| MKTG 360 | Writing for Marketing and Public Relations | 3 |
| General Education Courses Required | ||
| MATH 164 | Pre-Calculus for Business Students | 3-4 |
| or ECON 221 | Analytics For Business and Economics | |
| ECON 207 | Principles of Economics:Macro | 3 |
| ECON 208 | Principles of Economics:Micro | 3 |
| Total Credits | 57-58 | |
*Students must earn a C or better in all Business courses.
| Freshman | ||
|---|---|---|
| Semester 1 | Credits | |
| ENGL 101 | English Composition I 1 | 4 |
| MATH 164 or ECON 221 | Pre-Calculus for Business Students or Analytics For Business and Economics | 3-4 |
| General Education Tier I Course | 3 | |
| General Education Tier I Course | 3 | |
| INTD 101 | Orientation to College *first time freshmen only | 1 |
| Credits | 14-15 | |
| Semester 2 | ||
| ENGL 102 | English Composition II 1 | 4 |
| MGMT 211 | Principles of Management | 3 |
| General Education Tier I Course | 3 | |
| General Education Tier I Course | 3 | |
| Elective | 3 | |
| Credits | 16 | |
| Sophomore | ||
| Semester 1 | ||
| MGMT 225 | Business Enterprise Applications | 3 |
| MKTG 231 | Principles of Marketing | 3 |
| ECON 207 | Principles of Economics:Macro (General Education Tier II Course for Business Students Only) | 3 |
| ACCT 251 | Financial Accounting | 3 |
| General Education Tier II Course | 3 | |
| Credits | 15 | |
| Semester 2 | ||
| MKTG 331 | Consumer Behavior | 3 |
| ECON 208 | Principles of Economics:Micro (General Education Tier II Course for Business Students Only) | 3 |
| ACCT 252 | Management Accounting | 3 |
| General Education Tier II Course | 3 | |
| General Education Tier II Course | 3 | |
| Credits | 15 | |
| Junior | ||
| Semester 1 | ||
| ECON 203 | Business Statistics | 3 |
| MKTG 332 | Integrated Marketing Communication | 3 |
| MGMT 241 | Global Business | 3 |
| MGMT 235 | Business Law I: Legal Environment of Business | 3 |
| Elective/Minor Course | 3 | |
| Credits | 15 | |
| Semester 2 | ||
| MGMT 251 | Operations and Project Management Fundamentals | 3 |
| MKTG 432 | Marketing Research | 3 |
| FINC 371 | Managerial Finance | 3 |
| MKTG Concentration Course | 3 | |
| General Education Tier III Course | 3 | |
| Credits | 15 | |
| Senior | ||
| Semester 1 | ||
| MKTG 433 | Marketing Management | 3 |
| MGMT 411 | Business Policy | 3 |
| MKTG Elective Course | 3 | |
| MKTG Concentration Course | 3 | |
| Elective/Minor Course | 3 | |
| Credits | 15 | |
| Semester 2 | ||
| MKTG 493 | Marketing Capstone | 3 |
| Elective Course | 3 | |
| MKTG Concentration Course | 3 | |
| Elective/Minor Course | 3 | |
| Elective/Minor Course | 2 | |
| Credits | 14 | |
| Total Credits | 119-120 | |
- 1
Students who take English Composition I and II for English as a Second Language (ESL 101 and ESL 102) complete these in place of ENGL 101 and 102 but have fewer free elective credits as a result.
Student Learning Outcomes
Upon completion of the Bachelor of Science in Marketing, students will be able to:
- Identify ethical issues and understand the implications of social responsibility for sustainable business practices.
- Evaluate information and apply critical thinking skills to identify solutions and inform business decisions.
- Utilize technology, apply quantitative methods and interpret data to solve business problems.
- Integrate knowledge of core business concepts and collaborate productively as part of a team.
- Work effectively in a diverse environment and understand how global and cultural issues effect the organization and its stakeholders.
- Compose clear and concise forms of written communication to effectively convey ideas and information associated with business topics.
- Communicate business concepts effectively through oral presentation.
- Utilize contemporary marketing research, strategies, and tactics to develop a marketing plan for a real-world client.
- Construct an academic study linked to a contemporary marketing topic, issue, or trend.
- Marketing Plan: Students will utilize contemporary Marketing research, strategies and tactics to develop a Marketing plan for a real-world client.
- Marketing Study: Students will be able to construct an academic study linked to a contemporary marketing topic, issue, or trend.