Sports Management, B.S.
The Bachelor of Science in Sports Management program offers students an in-depth understanding of the multifaceted sports industry, blending business acumen with a passion for sports. This degree prepares students for diverse careers in sports management, including roles in professional and amateur sports organizations, sports marketing, event management, and athletic administration.
The curriculum covers essential areas such as sports marketing, facility management, event planning, sports law, and ethics. Students gain practical experience through internships, industry projects, and collaborations with sports professionals, providing them with real-world insights and networking opportunities.
Emphasizing both leadership and teamwork, the program fosters the development of critical thinking, communication, and problem-solving skills. Graduates are equipped to manage, plan and execute sporting events, oversee facilities, and develop marketing strategies. With a strong foundation in sports management principles and hands-on experience, students are prepared to make impactful contributions in a dynamic and exciting industry.
The Bachelor of Science in Sports Management provides students with a basic foundation of the “business” of sport. The focus of courses taught in the sports management program is interdisciplinary and involves statistical analysis, strategic thinking and planning, understanding behavior, marketing, sales, promotions and more.
Once matriculated at NJCU, transfer students must complete at least 30 credits at NJCU to satisfy the university’s residency requirement. Students must also maintain a GPA of 2.5 or better in courses taken in the School of Business. Students must earn a grade of C or higher in each School of Business course (ACCT, BUSI, ECON, FINC, MGMT, MKTG) used in fulfillment of a graduation requirement.
| Code | Title | Credits |
|---|---|---|
| Common Core Requirements (33 Credits) | ||
| ACCT 251 | Financial Accounting | 3 |
| ACCT 252 | Management Accounting | 3 |
| ECON 203 | Business Statistics | 3 |
| FINC 371 | Managerial Finance | 3 |
| MGMT 211 | Principles of Management | 3 |
| MGMT 225 | Business Enterprise Applications | 3 |
| MKTG 231 | Principles of Marketing | 3 |
| MGMT 235 | Business Law I: Legal Environment of Business | 3 |
| MGMT 241 | Global Business | 3 |
| MGMT 251 | Operations and Project Management Fundamentals | 3 |
| MGMT 411 | Business Policy | 3 |
| Specialization Requirements (30 Credits) | ||
| MGMT 302 | Undergraduate Business Field Study I | 3 |
| MGMT 313 | Event and Meeting Planning Management | 3 |
| MGMT 314 | Facilities Management | 3 |
| MGMT 320 | Sponsorship and Fundraising | 3 |
| MGMT 322 | Sports and Entertainment Law for Business Students | 3 |
| MGMT 337 | Principles of Sport Management | 3 |
| MGMT 403 | Business Field Study II | 3 |
| MGMT 414 | Management Analytics | 3 |
| MGMT 490 | Sports Management Capstone: Contemporary Issues in Sports Management | 3 |
| Electives (12 Credits) | ||
| Student may take electives as approved by the Department Advisor in general business, or across disciplines including but not limited to courses from Economics, Finance, Accounting, Marketing, Computer Science, Political Science, Geoscience, or group classes for a Minor or Double Major. | ||
| General Education (45 Credits) | ||
| MATH 164 | Pre-Calculus for Business Students | 4 |
| or ECON 221 | Analytics For Business and Economics | |
| ECON 207 | Principles of Economics:Macro | 3 |
| ECON 208 | Principles of Economics:Micro | 3 |
Student Learning Outcomes
Upon completion of the Bachelor of Science in Sports Management program, students will be able to:
- Identify ethical issues and understand the implications of social responsibility for sustainable business practices.
- Evaluate information and apply critical thinking skills to identify solutions and inform business decisions.
- Utilize technology, apply quantitative methods and interpret data to solve business problems.
- Integrate knowledge of core business concepts and collaborate productively as part of a team.
- Work effectively in a diverse environment and understand how global and cultural issues effect the organization and its stakeholders.
- Compose clear and concise forms of written communication to effectively convey ideas and information associated with business topics.
- Communicate business concepts effectively through oral presentation.
- Demonstrate the ability to apply current knowledge and practices to generate revenue within the sport industry.
- Cultivate knowledge and skills in key career and professional development competencies for the sports management field.
- Apply evidence-based management practices to foster safe and productive sports organization.